Resources
3 Ways AI Is Reshaping Programmatic Advertising for Better ROI
3 Ways AI Is Reshaping Programmatic Advertising for Better ROI
AI Is Reshaping Programmatic Advertising. Here’s How It Makes Ads More Relevant, Efficient & Audience-Centric.
2025-09
Why Your Display Ads Aren’t Converting (And How to Fix It)
Why Your Display Ads Aren’t Converting (And How to Fix It)
Let’s break down the most common reasons your display ads are underperforming, plus actionable fixes to turn low conversion rates into consistent results.
2025-08
Top Programmatic Ad Formats & How to Boost ROI With Them
Top Programmatic Ad Formats & How to Boost ROI With Them
This guide will walk you through the most common programmatic ad formats, their benefits, and how to make the most of them.
2025-07
How to Spot (and Stop) Ad Fraud in Programmatic Campaigns
How to Spot (and Stop) Ad Fraud in Programmatic Campaigns
By understanding what ad fraud is, recognizing its red flags, and using targeted solutions, you can protect your campaigns and ensure every dollar drives real results.
2025-06
30 Programmatic Advertising Abbreviations Every Industry Pro Should Know
30 Programmatic Advertising Abbreviations Every Industry Pro Should Know
Let's break down the most common abbreviations in the world of programmatic advertising.
2025-05
From Low ROAS to 2x Returns: Optimizing Programmatic Campaigns in 3 Steps
From Low ROAS to 2x Returns: Optimizing Programmatic Campaigns in 3 Steps
Programmatic thrives on data, speed, and precision. But without intentional optimization, it devolves into “set-it-and-forget-it” spending, wasting budget on low-value impressions.
2025-04
Programmatic Advertising Trends to Watch in 2025
Programmatic Advertising Trends to Watch in 2025
Explore the key programmatic advertising trends in 2025—from AI advancements to new ad frontiers like CTV, privacy-first strategies, in-app/game ads, and DOOH evolution.
2025-03
Launching a Campaign? 5 Reasons Programmatic Outperforms Big Media
Launching a Campaign? 5 Reasons Programmatic Outperforms Big Media
Discover 5 ways programmatic advertising outperforms big media for stronger campaigns.
2025-02
Programmatic 101: What Even Is an Ad Exchange? (And Why It Matters)
Programmatic 101: What Even Is an Ad Exchange? (And Why It Matters)
Find out how programmatic advertising works and helps reach your target audience.
2025-01
Demystify Programmatic Advertising for Beginners: What It Is, How It Works, and the Benefits It Offers
Demystify Programmatic Advertising for Beginners: What It Is, How It Works, and the Benefits It Offers
Understand programmatic advertising: what it is and how it can grow your business.
2024-12