Resources

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For players in the programmatic sphere, this proposed settlement is a potential paradigm shift for how targeted campaigns are built.

Marking a key step in GatherStar’s commitment to setting high standards for quality and transparency in programmatic advertising

What LTV is, why it’s critical for programmatic campaigns, how to measure and track it, and tactics to use it for long-term revenue.

The 7 most critical programmatic metrics: what they mean, why they matter for your campaigns, and how to use them to make smarter decisions

What ad refresh is, how to implement it effectively, and how to avoid common pitfalls so that you can turn every user session into more revenue

Search arbitrage is often called the "buy low, sell high" of digital advertising. In this blog, we'll break down the concept, key players, step-by-step process, and common pitfalls.

AdCP: The 2025 Programmatic Standard Everyone’s Talking About: What It Does and Why It Matters

Shanghai World Expo Exhibition & Convention Center, Hall 3 (North), Shanghai, China

For finance advertisers, this blog breaks down why in-app advertising is essential and how to execute it successfully.

The top 9 iGaming conferences in 2026 spanning key global hubs and covering networking, innovation, and industry insights for gaming professionals

Have your campaigns ever hit that wall with audience growth, where it feels like you’re just talking to the same people over and over? The good news is, there are practical, low-fuss ways to grow your audience.

Consumers want more control over their data. The “cookie era” you’ve leaned on for retargeting, precise audience segmentation, and conversion tracking is fading away fast.

Selecting the right pricing model for your programmatic campaigns matters. It’s the difference between your budget working hard for you, or going to waste.

The critical questions advertisers must answer to build a programmatic measurement strategy that is accurate, actionable, and aligned with your goals.

GatherStar joined the Global Traffic Connection Summit 2025 in Kuala Lumpur to build connections, explore collaborations, and expand its global influence in programmatic advertising.

AI Is Reshaping Programmatic Advertising. Here’s How It Makes Ads More Relevant, Efficient & Audience-Centric.

What proprietary data is, why it matters, how to build and use it effectively, and how it solves real-world programmatic challenges.

We're heading to Affiliate World Europe 2025—the world’s #1 performance marketing conference!

Let’s break down the most common reasons your display ads are underperforming, plus actionable fixes to turn low conversion rates into consistent results.

This guide will walk you through the most common programmatic ad formats, their benefits, and how to make the most of them.

By understanding what ad fraud is, recognizing its red flags, and using targeted solutions, you can protect your campaigns and ensure every dollar drives real results.

Let's break down the most common abbreviations in the world of programmatic advertising.

Programmatic thrives on data, speed, and precision. But without intentional optimization, it devolves into “set-it-and-forget-it” spending, wasting budget on low-value impressions.

Explore the key programmatic advertising trends in 2025—from AI advancements to new ad frontiers like CTV, privacy-first strategies, in-app/game ads, and DOOH evolution.

Discover 5 ways programmatic advertising outperforms big media for stronger campaigns.

This beginner’s guide demystifies DSPs and SSPs: what they do, how they work together, and why they matter for anyone getting started in programmatic.

Find out how programmatic advertising works and helps reach your target audience.

Understand programmatic advertising: what it is and how it can grow your business.