GatherStar Partners with Protected by Mediaocean to Enhance Traffic Quality

GatherStar, a global programmatic advertising platform that connects advertisers and publishers to drive unlimited growth, has secured a strategic partnership with Protected by Mediaocean, a leading ad verification solution provider under the Mediaocean family. The collaboration will integrate Protected by Mediaocean's industry-accredited ad fraud detection and traffic verification tools into GatherStar’s platform, marking a key step in GatherStar’s commitment to setting high standards for quality and transparency in programmatic advertising.

Partnership Delivers Verified Traffic for Advertisers' High-Stakes Campaigns

For advertisers leveraging GatherStar's platform, this partnership ensures ad spend reaches real audiences in brand-safe environments. Protected by Mediaocean, which holds accreditations from the Media Rating Council (MRC) for viewability and Sophisticated Invalid Traffic (SIVT) detection, will provide real-time verification of GatherStar’s ad inventory across desktop, mobile web, mobile in-app, and connected TV (CTV) channels.

This means advertisers running campaigns with GatherStar can access 100% verified traffic, filtered of bot activity, fake impressions, and low-quality placements. By eliminating redundant spending on invalid traffic, GatherStar helps advertisers boost return on investment (ROI) while ensuring ads align with brand safety guidelines.

Boosting Quality for Publishers, Too: A Win-for-All Ecosystem

The collaboration also benefits GatherStar's premium publishers. Protected by Mediaocean's verification will validate the authenticity of publishers' audience data, helping high-quality publishers stand out and attract more advertiser demand, ultimately increasing their eCPM (effective cost per mille) and revenue potential.

By weeding out low-quality or fraudulent traffic sources, GatherStar ensures that publishers with genuine, engaged audiences are rewarded, while maintaining the platform's reputation as a trusted hub for premium inventory.

A Step Toward Transparent, Quality-Driven Programmatic Advertising

This partnership between GatherStar and Protected by Mediaocean is a reaffirmation of GatherStar's vision to "lead programmatic advertising, setting industry standards for quality, transparency, and innovation." For advertisers, publishers, and the industry at large, this is a concrete example of how combining technology and accountability can build a programmatic landscape where every impression is trusted, every budget is efficient, and every stakeholder wins.

About GatherStar

GatherStar is a global programmatic advertising platform that links advertisers and publishers to drive unlimited growth. We excel in the gaming, finance, and dating verticals. Committed to quality, GatherStar exclusively partners with verified traffic sources. Our top target regions include the United States, Southeast Asia, the Middle East, Russia, and Latin America.